How to Succeed in Social Media Advertising Campaigns
If you want to succeed in social media marketing, you’ve got to be passionate about what you do. You have to engage with your audience in a personal way. Stay on top of the latest trends and be willing to listen to your audience. Lastly, you’ve got to be comfortable being where your audience is. Here are some tips for social media marketing:
Be aware that people don’t share ads – they share content they find interesting. So, instead of talking about your product, talk about what your audience finds interesting. If you’re trying to raise revenue, don’t forget your primary goal – spreading the word. You can’t have a successful marketing strategy if you’re not aware of what your audience is looking for. Don’t be shy about letting them share your content and see what they think.
Create a content calendar based on your business’s mission statement and the types of content you want to share on each platform. As a general rule, one-third of your content should directly promote your business or brand, while the other three-quarters should be focused on other topics that convert readers and generate profit. One-third of your content should be a mix of promoting your brand, sharing the opinions of thought leaders, and sharing stories from like-minded businesses.
Social media can help establish credibility for your brand. If your business does not have a social media account, it’s like having an empty brick and mortar. The empty social media account won’t help you establish trust with customers, but it can make people question your business’s operations. Today, social media is a necessary component of buyer research. So, make sure you have a presence on social media to get the most out of it.