Social Media Advertising Trends for 2019
While traditional business advice has cautioned brands against getting involved in politics or strongly-held opinions, research suggests that 70 percent of consumers believe it is important for brands to take a public stand on social issues. A case in point is Starbucks’ #WhatsYourName UK campaign, which was inspired by stories of transgender customers. The campaign features James, a transgender customer, who asks the barista his name when he visits his local Starbucks.
Before implementing a social media marketing strategy, make sure you’re clear on the goals of your business and your audience. It is important to determine what kind of content works best for your brand, whether it is articles, videos, or images. As much as possible, write content that reflects the mission statement of each social profile. One-third of your content should be brand-related, converting readers and generating profit. The remaining content can focus on sharing ideas and stories from thought leaders in your industry, as well as similar businesses.
As you develop your social media marketing strategy, keep in mind that the social media landscape changes faster than other online spaces. Keeping up with these trends is difficult. However, here are some social media trends you should keep an eye on in 2019.
With the power of social media, brands can humanize their brand and provide genuine value to their target audience. Without a social media presence, businesses miss out on an opportunity to establish genuine relationships that can lead to customer trust, loyalty, and ultimately sales. A well-crafted social media strategy should balance engagement, research, and the intentional use of paid, owned, and earned media. Those who have mastered social media marketing have an edge over their competition.
To measure the success of your social media campaign, you should track a few key metrics. You can measure post reach, which is the number of unique users who have seen a specific post, and clicks, which indicate whether or not your content piqued their interest. Another social media metric that is particularly useful for determining the overall impact of your content is engagement, which is the number of social interactions divided by the number of impressions. It tells you how the audience perceives your brand and content.
One way to measure the success of your social media marketing campaign is to test out the various social bookmarking sites. These sites redirect large amounts of traffic to specific sites. For instance, Twitter and Facebook have unique target audiences, which can help you better target your ads. The number of potential customers will grow if you optimize your social media marketing strategy. Once you have tested the effectiveness of your social media strategy, you can begin implementing changes. There are no limits to the possibilities!
Video ads evoke powerful emotional responses. Consumers who watched a video ad were more likely to experience a smile than those who did not. The emotional response generated by these videos is four times greater than that of static ads. Furthermore, consumers who watched a video ad were nearly four times more likely to make a purchase. This tactic is called emotional marketing. Various social media campaign examples make use of emotional marketing.
Increase brand awareness is one of the most common goals of social media marketers. While it is true that many brands struggle to reach their target audience and create engaging content, this is not the case when social media is used correctly. Social media plays a vital role at the top of the sales funnel. Smart companies will continue to invest in this platform. You can’t afford to ignore the potential of social media for your business. In the next few years, social media will become the future of marketing.