Social Media Advertising Campaigns For Nonprofits
Social media marketing is an effective tool for bringing a brand’s message to the right audience at the right time. Social media differs from traditional marketing in that it gives consumers more control over the messages they receive. In most other channels, the brand can control how consumers respond, but with social media, consumers have the ability to speak up and create their own content.
The most effective social media marketing plan involves posting regularly and relevant content to attract an engaged audience. The content must be optimized for each platform to ensure it gets the maximum engagement. It should also be posted at engagement-ready times. Social media marketing also involves community management, which allows you to establish relationships with your audience, tap into feedback, and identify quality audiences.
Social media marketing also involves monitoring the volume of web traffic from social channels. A tool like Google Analytics can show website owners how many people are coming to their websites from these networks, as well as what they’re talking about. It can also provide data on the device type and demographics of those visitors. Marketing analytics are also valuable in determining which social networks and marketing activities will generate the most ROI.
A successful social media campaign can help a nonprofit get the attention it needs. For example, the Make-a-Wish Foundation has shown the power of social media in nonprofit marketing. They used this powerful marketing tool to grant the wish of five-year-old Miles Scott, who fought cancer most of his life. The campaign took place on Facebook and Twitter and resulted in more than $2 million in donations for the American Cancer Society. By putting their message on Facebook, the Make-a-Wish Foundation was able to get a wider audience than ever before.