How to Use Social Media to Build Your Brand Presence
Social media marketing opens doors to new tactics and tools. Using different social media platforms, companies can share their content with their target audience. Developing engaging content is a great way to break through the clutter and engage your audience. Facebook video ads and other forms of social media advertising will drive people to learn more about your company. Getting to know your audience and their interests is an essential first step in making your brand successful. Social media platforms are an essential part of any business’s marketing strategy.
While social media is a powerful tool to engage consumers, it’s important to remember that you’re not the only one benefiting from this type of marketing. You’ll want to be sure to maintain your privacy. While you’re creating content for your audience to view, make sure to ask for permission before sharing it with others. Unlike traditional media, social media lets people share and comment on your content instantly. It allows your brand to reach millions of people who may have never otherwise known about your company.
After you’ve decided on a strategy, create a content calendar that reflects the goals of your business on each social platform. Create a mission statement for each profile and choose the types of posts that will work best for your brand. While most social media marketing strategies focus on promoting a brand, one-third of the content should be used to share stories and ideas from like-minded businesses or thought leaders. The rest should be spent promoting the business, and the remaining third will be for conversion and profit.
Using social media to connect with customers is becoming increasingly important. Increasing follower counts and engagement are vital components of business connections online. If social media is used properly, it can increase sales and brand awareness. In fact, 71% of consumers say they’ll recommend a brand on social media. For more information, read our blog post on how to maximize the power of social media to build brand awareness. For example, National Geographic combines captivating visuals with compelling captions to capture the attention of consumers.
Whether you’re using Twitter or Facebook for your business marketing strategy, make sure to set measurable goals for each platform. Using metrics can help you gauge your success and make adjustments as needed. For example, Facebook advertising can measure cost-per-click, while Instagram story views can be used to increase brand awareness. Once you have set your social media goals, you’ll be able to justify the effort and gain your boss’s approval.
Another popular tactic is using video ads. Videos have an added benefit of evoking emotional responses. People are twice as likely to feel happy when watching a video compared to a static ad. And while most people tend to prefer text-based ads, video ads can evoke intense emotional responses. Using video ads to educate followers on featured artwork pieces was a successful tactic, and it helped Starbucks reach its goal of raising $100,000.
To make the most of social media, you need to post frequently. It’s best to post two to three times per week, and to share only valuable content. Then, downsize the frequency of your posts. And remember to experiment until you find the right amount. Morgan also suggests that you post on multiple social media sites to see which ones perform best. If you want to grow your brand, publish consistently, but make sure to post valuable content and engage with your audience on a regular basis.
While social media is a ‘live’ platform, creating and implementing a plan is important for success. The most successful social media marketers narrow down their marketing strategy by researching their target audience and buying behavior. Then, they target content that matches with their audiences. In short, they are where their audience is. When your audience is receptive to your content, they will likely be interested in what you have to offer. This strategy is a must for any social media marketing strategy.
To stay competitive, you need to know your competition. Not only do you need to monitor their social media presence, but you must also know which competitors are using social media. Knowing your competitors’ tactics will help you set your social media targets and spot opportunities. After all, if your competitor is dominating the industry, it’s unlikely they are active on all social media networks. Therefore, if your competitor is active on a specific social network but not on others, it’s a good idea to target other companies’ followers and see how they respond.
