Social Media Presence Is Key to Successful Social Media Advertising Campaigns
To make social media work for your business, you need to be active in a variety of networks. Choose the networks where your target audience or current customers are active. Consider what type of content is best suited for each network, as well as your budget for paid or organic reach. You can also use tools such as Hootsuite Streams to monitor a variety of social media accounts in real-time. Once you know your target audience, you can start planning your social media marketing strategy.
The simplest way to find competitors is through Google. Search for keywords and phrases related to your industry to find competitors’ social profiles. After you’ve found a few, compare their content across the various networks. Don’t copy their content – instead, find out what works for them and adapt it for your own campaign. Also, use competitive analysis tools to identify your industry rivals. You can use these tools to research industry competitors and determine the most effective tactics to use to create a more successful social media campaign.
Another advantage of social media is that it helps a brand’s credibility. Similarly to the effect of an empty brick-and-mortar store, businesses without social media pages don’t establish trust and are less trustworthy. Users may question whether a business is actually running or not. Having an active presence on social media is part of the buyer’s research process. By providing quality content, businesses can gain a competitive advantage over their competition.
