Social Media Management – How to Measure the Success of Your Social Media Advertising Campaigns
Identifying your audience and setting goals is critical to the success of social media marketing campaigns. To gauge the impact of your efforts, choose metrics that align with your business objectives and target customers. The number of unique users who view your posts, as well as the number of clicks you get, are key metrics to track. Your social media strategy should also include social interactions, which indicate how engaged your audience is with your brand.
There are two major types of engagement in social media: proactive and reactive. Proactive engagement means regularly posting new content online, sharing it with your audience and responding to their comments and feedback. Proactive engagement differs from traditional media, which consists of one-way interaction, ‘push and tell’ interactions, and limited mechanisms for getting feedback from customers.
Twitter is a social media site that allows companies to advertise their products or services by posting brief messages, called tweets. These are limited to 280 characters, and appear on the Home timelines of followers. A tweet may contain text, a Hashtag, a photo, video, Animated GIF, Emoji or a link to a website. Customers can contact a company via Twitter by requesting information, giving feedback, or asking questions.
Social media can also help marketers gather market intelligence. With the right tool, they can research and identify demographics and trends quickly. For example, Facebook and YouTube are excellent places to advertise because they have a large user base and are highly targeted. Millennials and Gen Z are also very active on Facebook and YouTube. Pinterest, on the other hand, has the highest average order value for social shoppers. In addition, LinkedIn users are highly educated and industry-specific, making it an excellent place to promote your product or service.
