Social Media Advertising Services – How to Maintain a Top-Of-Mind Presence on Social Media
To maintain a top-of-mind presence on social media, it’s important to regularly post original content. Your posts should be tailored for each of your target platforms, so you’ll rank higher in organic searches and get more engagement. You should also schedule posts at optimal times to capture maximum attention. Then, you can build a strong social media community, which is the key to keeping up with your audience’s needs and interests.
While social media initially became popular as a way for friends and family to stay connected online, it has evolved into a powerful tool for connecting brands and consumers. In fact, a recent study found that 71% of consumers who interact with brands via social media would recommend that brand to friends and family. Further, 21% of consumers said they’re more likely to purchase from a brand they can easily reach on social media. Social media platforms offer a range of benefits, and a small budget can pay off with positive results for your business.
Depending on your brand’s structure, you might decide to have separate social media profiles for each of your locations. For example, a large brand with several locations may have a centralized corporate profile and a separate social media profile for each location. A centralized social media strategy would make the corporate profile the primary account, while a decentralized social media strategy would have profiles for each store location.