Social Media Advertising Campaigns For Nonprofits
With social media marketing, you can use the platform to promote your brand. To increase your brand visibility, you can use hashtags. This will make your content more discoverable and help you gain shares. Shares are the currency of social media, and more shares mean more people liked your content. Using tools like BuzzSumo, you can check the impact of your content. If more people like your content, then your content is doing well.
During the initial stages of social media marketing, you should focus on building your audience and measuring engagement. To do so, you need to understand your audience and know what kind of content they prefer. Creating and sharing content that inspires your audience is crucial. You also have to know the best times to post. After that, you should constantly assess your strategy and improve it based on your results.
Social media marketing has two distinct forms: paid and organic content. Paid content requires advertising, while organic content is free. You can use any of these to promote your business. For example, Facebook has over 2.89 billion monthly active users. But if you want to reach this audience, you need to have a clear strategy. Social media is a “pay-to-play” environment, and you need to have a game plan and an agreed upon budget. You can also use sponsored posts to reach a wider audience.
Using social media is also very effective for nonprofits. For example, the Make-a-Wish Foundation, which grants wishes for children, used Facebook and Twitter to reach more people. For this campaign, they asked Facebook users to change their profile pictures to purple. This resulted in nearly 1.3 million profile pictures being changed and raised $2 million for the American Cancer Society. Similarly, the Chevrolet campaign received over 45 million likes on Facebook, and was featured in news feeds nearly 45 million times.