A Step-By-Step Guide to Social Media Advertising Campaigns
Social media is an increasingly popular marketing method. Originally conceived as a way to interact with friends and family on the Internet, these platforms have now transformed into a powerful tool to connect with consumers. In fact, 71% of consumers said they were likely to recommend a brand after having a positive experience on a social media site. Another 21% were likely to buy from a brand that they can easily reach on a social media site.
Before implementing social media marketing strategies, make sure you know your audience. Decide on a clear mission statement and determine which networks will serve your audience best. Create your profile or improve an existing one. Remember to post high-quality images that follow recommended dimensions. Once you’ve done this, you’re ready to begin promoting your business. Here’s a step-by-step guide to social media marketing success
Social media allows businesses to learn about the market and the perspectives of current customers. Blogs, content communities, forums, and other online spaces enable customers to share their opinions. By analyzing these voices, businesses can track consumer issues and identify market opportunities. In addition to getting a feel for customer needs, social media can also help with marketing research. For example, the company that created the iPhone 6 launched a social media campaign to help customers who were worried about the “bend gate” problem.
As a result, a social media campaign that features content that is valuable to a company’s target audience is more likely to succeed. B2C companies are especially likely to benefit from social media, because it allows them to reach new customers and build a large audience. And because social media is free, it’s much easier than ever to get a profile set up. In addition to the free tools for setting up a social media account, the content that a company posts on a social media site attracts attention.
A social media campaign can also generate a range of other metrics, like impressions and shares. The impressions number refers to the number of times a post has been viewed on a social media platform. The video view, on the other hand, is a measurement of how many times a video is shared. Other social media metrics include profile visits, mentions, and tags. The more mentions or shares a content has, the more it is likely to be shared and read. Social media is the best way to gauge engagement.
Another way to keep track of competitors is through social listening. To do this, simply type in their company name or account handle, and see what they’re posting about. In the process, you’ll learn about trends that are emerging in your industry or identify opportunities for social media marketing. It’s important not to copy what your competitors are doing. By targeting underserved groups in your industry, you’ll quickly build a long list of potential customers.
In addition to posting content on your social media profiles, you can also repost other people’s content. Retweets and user-generated content are great ways to keep your social media presence relevant. And if you’ve ever been a fan of Facebook Live, you can repost the video to your YouTube channel. Ultimately, social media marketing is all about engaging with your audience on their terms. If you’re serious about making money from social media, it’s important to use the power of social media to your advantage.
One example of a social media campaign that has proved its power in nonprofit marketing is the Make-a-Wish Foundation. The organization granted the wish of a five-year-old boy with cancer, Miles Scott. To raise funds for the cause, the organization organized a Batkid for a Day event. Instead of using a traditional advertising campaign, it used social media to solicit volunteers for the event. The organization had received a response from almost 1.3 million people on Facebook and 700,000 on Twitter. In all, the campaign generated $2 million in donations to the American Cancer Society. The campaign generated 5x the likes on Facebook and appeared on 45 million Facebook news feeds.