Social Media Advertising Campaigns and Your Content Calendar
When it comes to social media marketing, a good content calendar is key. You can create a content calendar based on the different types of posts that you are likely to share. Generally, 20% of the content you post should be promotional, while one-third should be based on converting readers and generating profits. The rest can include sharing other people’s content and ideas, or engaging with thought leaders. Here are a few social media marketing tips to follow:
Before you even think of creating a social media marketing strategy, you must first decide who your target audience is. For instance, if you sell baby gear, you probably won’t want to start a presence on Snapchat. If your target market is older, you may want to focus on Google+, Facebook, YouTube, and Linkedin. These platforms are likely to appeal to an older audience. But if you’re selling women’s clothing, you may want to try Pinterest.
Initially, social media was developed as a way for people to socialize and connect with each other. Now, it is a valuable platform for brands to engage with their customers. A recent study found that seventy percent of consumers would recommend a brand to others after interacting with it on social media. Additionally, 21% of people said they would purchase from a brand they could reach through social media. This means that your content will be relevant to the audience, and your brand will benefit from it.
If you want to build your brand’s credibility, social media is a key part of the process. If your business doesn’t have social media accounts, it is akin to a brick-and-mortar location without a web presence. Users aren’t likely to trust it if its pages are empty. They can also make assumptions about your business’s operations. Increasing your social media presence will help you to create a brand identity that will resonate with customers and drive revenue.
By engaging with your followers on social media, your business will develop a community. These communities are vital to creating brand awareness and establishing authority in the field. In addition, they can become enjoyable interactions with your company. Those interactions will turn into customers. However, social media is not a substitute for traditional marketing, and a well-run social media campaign can help you achieve your business goals. Once you have established a following on social media, you can focus on increasing sales.
Viral Marketing is an excellent example of how SMM can impact sales. General Motors used an ad during the Super Bowl, which quickly migrated to social media. The ad asked viewers to color their profiles purple. General Motors donated $1 for every purple profile picture posted by viewers. This campaign resulted in 1.3 million Facebook likes and 700,000 Twitter mentions. Moreover, a campaign such as “Purple Your Profile” created by Chevrolet raised over $35 million for cancer research.
A video ad can evoke strong emotional responses. Studies show that a video can increase a person’s smile by as much as four times. A video can also be heartwarming and sad, which is a powerful combination for social media marketing. The campaign also achieved several awards. In addition to generating excitement, social media marketing can also increase sales. Those who have been in business for a while will tell you that a successful social media campaign will involve a strong emotional response.
Brand awareness is another top goal for social media marketers. Many brands struggle with creating content that engages their target audience, and social media plays an important role at the top of the funnel. However, it’s important to keep in mind that brand awareness and brand reputation are not the only goals of social media marketing. Once you have mastered these goals, social media can help you turn the wheel of fortune in your direction. This social media marketing guide can help you master the basics and start generating sales and leads.
Targeted ads can boost your organic performance and get you more conversions. With targeted ads, paid social marketing services will hone in on your ideal audience based on online behaviors, interests, and location. Paid social marketing services place smart ads on these sites to supplement organic performance and drive qualified leads. In addition, you can even create a Facebook app that connects your audience with your products. A website is a great place to promote your business, so don’t overlook social media marketing.