How to Maximize the Power of Social Media in Nonprofit Campaigns
In recent years, nonprofit marketers have harnessed the power of social media in their nonprofit campaigns. A recent campaign by the Make-a-Wish Foundation, a non-profit organization dedicated to granting the wishes of children with life-threatening illnesses, is a prime example. The organization raised more than $1 million for cancer research after granting the wish of 5-year-old Miles Scott. To raise funds for the cause, the organization organized a “Batkid for a Day” event and sent out emails to invite volunteers to attend. The social media campaigns were so successful that they prompted an unprecedented response from the community and generated a flood of donations to the foundation.
One of the best ways to maximize the power of social media marketing is to use it as a source of market intelligence. It’s a great way to learn about your target audience, and gain insights into their preferences and experiences. Using forums, blogs, and content communities as platforms to interact with your customers can help you spot opportunities and track consumer problems.
It’s also essential to cross-promote your social media efforts across other social networks. By using social media dashboards, you’ll know which social networks your customers frequent most and which are less active. This will help you identify where to focus your social media efforts.