How to Plan Social Media Advertising Campaigns
In the past, traditional business advice has advised brands against getting involved in politics or expressing strong opinions. However, today, 70% of consumers think it’s important for brands to take a stand on social issues. For instance, the #WhatsYourName campaign by Starbucks inspired transgender people to share their experiences with the brand. It features a transgender customer named James, whose barista asks for his name. This campaign has gone viral, and earned the brand several awards.
For marketers, social media offers a powerful new way to engage with consumers and create brand awareness. Originally, social media platforms allowed friends and family to communicate online, but today, they are an excellent opportunity for brands to engage with customers. Research indicates that 71% of consumers who had a positive experience with a brand on social media would recommend it to friends, and another 21% would buy a product from a brand they can easily reach via social media.
Creating a social media marketing strategy involves research and heavy lifting. Research should include your target audience, the activities of your competitors, and the behaviors of users on specific platforms. Social media marketing plans should include specific goals and strategies based on the data you gather. You should also know when to post to social media channels to ensure maximum effectiveness and return on investment. So, if you are still in the process of planning your marketing strategy, here are some tips:
Establishing a social media presence is a great way to establish credibility. Without social media, a business may have the same impact as an empty brick-and-mortar store. Potential customers will question the credibility of a brand with an empty social media page. Social media sites are a crucial part of today’s buyer’s research process. If you are not there, customers will simply go elsewhere. And you don’t want to be seen as a faceless company.
Once you’ve determined your audience and the social networks that will suit them best, you should create a mission statement and begin to build your social media profiles. Creating a social media profile is essential for your business, and it’s important to create a great brand identity for each platform. For example, make sure to upload high-quality photos and adhere to recommended sizes. In addition, remember to add a bio that includes the name of your business or brand.
While social media platforms may not yield immediate results, it can help create a sense of community around your business. This community, in turn, may generate sales. In addition to being an attractive place to interact with, it also helps build brand awareness and establish you as an expert in your field. It may also help establish you as an easy company to deal with, which could result in people turning into customers. Therefore, using social media to promote your brand is highly beneficial to any business.
To make the most of your social media campaigns, make sure to analyze the results. The goals of your campaign should determine the metrics that are most important to your business. This includes the number of views a post receives (in case it gets shared on a popular social media channel), the number of people who open your page, and the rate at which your brand is mentioned by others. Aside from your brand’s growth, you can also look at the competition’s performance on social media and identify opportunities.
Content calendars are crucial to your social media marketing success. The content you publish on your social media profiles should reflect your mission statement, as well as different types of content. For example, 20% of your content should promote your brand, while one-third should promote your business, convert readers, or generate profit. Another third should share stories and ideas from other like-minded businesses. Once you have a content calendar in place, it’s time to start promoting your brand!
As we said before, social media is no longer just for teenagers. It’s for people of all ages and all walks of life, and it’s important to remember that this type of media is growing in popularity with consumers around the world. As long as you stay relevant and maintain a consistent presence on social media, your brand will flourish. There are over 3.5 billion users worldwide and many brands are struggling with creating engaging content and reaching their target audience. So, make the most of social media and start gaining customers.