Social Media Advertising Services – Why You Need Them
Social media is becoming an increasingly important part of the digital marketing mix, as more consumers use these sites to share information and engage with brands. Research shows that 71% of consumers will recommend a brand through social media, and that nearly half of Generation X, Millennials, and Baby Boomers use these platforms every day. Facebook alone has over 2.7 billion monthly active users. The number of customers and prospects using these channels is growing every day, making them an ideal place to start.
With the right keyword research, you can craft a message that resonates with your audience. Keyword research helps you structure your message and make it easy to share with the right people. It can guide your images and videos, and even blog posts. Ultimately, you want to produce content that your audience will want to share and enjoy. That’s where social media comes in. With social media, you can do both at once. Here’s how.
Creating a plan is crucial to successful social media marketing. You should consider your audience and goals before creating a social media marketing strategy. Your goals must be based on your target audience, what your competitors are doing, and how you can be more effective. Once you’ve determined these goals, it’s time to implement your plan. Make sure you’re staying on top of the latest trends, as well as establishing KPIs to track your efforts.
Aside from generating sales and leads, social media can also increase your brand awareness. The visual nature of social media platforms helps you establish an identity that spans vast audiences. This, in turn, can lead to more successful campaigns in the future. And, once you’ve established yourself as an authority in your field, you can start building a relationship with your followers through social media. Once your followers trust you, they’ll convert into customers.
While traditional business advice suggests staying away from politics and strong opinions, social media can be an invaluable source of market intelligence. For example, a recent Apple “bend gate” controversy resulted in a surge of confusion among consumers. In response to the resulting uproar, Apple has taken steps to strengthen the case for its mobile devices. While traditional market research methods can take weeks or months, social media can provide marketers with “real time” information. This can be invaluable in today’s fast-paced global marketplace.
One of the most successful campaigns using social media in nonprofit marketing has come from the Make-a-Wish Foundation. This organization granted a wish to a five-year-old boy named Miles Scott, who had battled cancer most of his life. As part of this fundraising event, the foundation sent an email requesting volunteers. Almost immediately, volunteers responded, and within the week, the number of donations jumped to nearly $100 million.
Another advantage of social media is that it allows you to reach a large number of potential customers, and it allows you to monitor and respond to customer feedback and comments. Unlike other forms of marketing, social media allows you to project your brand’s image across multiple platforms. This can increase your company’s visibility and create buzz around your new initiative. You should be constantly monitoring your brand’s presence on social media and incorporating new features to your website.
