How to Get the Most Out of Your Social Media Advertising Campaigns
With social media, you can engage your customers on a personal level. You can create contests or ask them to create and post videos of themselves doing a task. This will give them something fun to do when they’re stuck at home. The Edelman Trust Barometer Special Report shows that one-third of consumers who switched to a new brand did so because they were touched by an ‘authentic’ or ‘compassionate’ response from a brand.
Keeping tabs on your social media metrics is an essential part of successful social media marketing. Monitoring metrics allows you to make slight changes to your social media strategy based on your findings. Using reporting tools can also help you share insights with colleagues. Social media marketing is often a trial-and-error process, but data can help you get the most out of a campaign.
Another important aspect of social media marketing is monitoring your competition. This way, you can spot the most popular platforms in your industry and see which ones your competitors are using. You should not copy a competitor’s strategy or ideas, but you should take note of what works well for them and adapt your campaign accordingly. Luckily, there are several tools available online that help you identify your industry rivals.
Before you begin your social media marketing campaign, make sure you have a plan. This strategy should include each social media platform and the frequency with which you will post content. Also, try not to bombard your followers with content that’s irrelevant or unrelated to your business.