The Importance of Social Media Advertising Campaigns
Social media has emerged as a powerful tool to interact with consumers. While originally designed to be used for communication among friends and family, it has transformed into a powerful platform to build customer relationships and create brand awareness. In fact, research shows that 52 percent of companies say social media influences revenue, while 81 percent say that it influences engagement and conversion rates.
Social media is now an integral part of the lives of billions of people. Facebook alone has more than two billion active monthly users. As a result, it is an important tool for a business. However, it should be used sparingly to avoid being too salesy. Instead, businesses should consider sponsored posts, video CTAs, and cross-channel retargeting.
When used correctly, social media marketing can increase website reach and qualified website traffic, which can be extremely beneficial for a company. It also helps to create personal relationships with customers, which can lead to a successful sale. Besides, social media allows you to host live videos and announce new products and company news. As a result, your business can reach thousands or even millions of people through social media.
One of the most important aspects of social media marketing is being able to target the right audience. For example, if your company is selling athletic shoes, you should target the athleisure-loving millennials on Instagram, where they make up the majority of users. The key to success in social media marketing is being able to track your results and adjust your strategy accordingly.