Examples of Successful Social Media Advertising Campaigns
To understand how to create successful campaigns using social media, marketers need to identify their target audience and their habits. Facebook and YouTube are prime places to place ads due to their high-earning user bases. Instagram and Pinterest have the highest average order value among social shoppers, and LinkedIn users are well-educated and industry-specific. Social media marketing campaigns can be effective tools in marketing campaigns for small businesses, large enterprises, and nonprofits. The following are examples of successful campaigns using social media.
When creating a social media strategy, write mission statements for each channel. These statements should be as brief as possible and include the main message of your company. Then, monitor conversations on each channel and use the results to tweak your strategy. For example, you can conduct a survey to learn what your audience wants and needs. You can also create a profile and refine it to cater to the needs of your audience. Make sure your profile pictures are high-quality and follow the recommended dimensions for each network.
The content calendar for each social profile should reflect the mission statement of the respective profiles. It should also include different post types. For example, 20% of your content should be promotional, while the rest should be focused on generating profit or converting readers. A third of the content should include sharing other business stories or ideas from other like-minded businesses. This way, you can easily get more followers and increase your business’s visibility and profitability. However, you should not copy the work of others, as it would be counterproductive.