How to Optimize Your Social Media Advertising Campaigns
To optimize your social media marketing, first define your objectives. These objectives should be task-like and simple to begin with, and they should be tailored to the different needs and preferences of your audience. Once you’ve set your objectives, you should create a content calendar that matches your goals. One-third of your content should be directly promoting your brand, while the other third should be geared toward converting readers into customers. The remainder of your content should be focused on sharing thoughts and stories from thought leaders or businesses that are related to yours.
One of the most effective strategies for social media marketing is to create sticky content, or content that engages customers at first glance. This content will likely inspire a purchase, and it will also encourage others to share it. Word-of-mouth advertising is powerful, since it reaches previously inaccessible audiences, and carries an implicit endorsement. In addition, shareable content is one of the most effective ways to boost growth through social media marketing.
Another effective strategy for social media marketing is to monitor your competitors. While your competitors may not be actively using social media, you can track their posts and comments using social media monitoring tools. Using this information will help you set goals for your social media strategy and identify opportunities.