How Social Media Advertising Can Benefit Your Business
Traditional methods of market research like letter-writing and telephone surveys require a great deal of time and money. Traditional methods take weeks to analyze and are prone to bias. In contrast, social media allows for “real-time” feedback. By using social media, marketers can get a pulse on what their customers think about their products. This type of data can be crucial in the fast-paced, global marketplace of today. Here are some of the key ways that social media can benefit your business.
Instagram – This platform is particularly good for user engagement, with tools like story-telling and product tags. Instagram allows for the inclusion of links and product tags in stories, which means you can reach even more people. However, you shouldn’t push for conversions immediately. Instead, push for audience engagement. People buy from brands they love. By focusing on user-generated content first, you’ll have an audience that’s more likely to purchase from you.
Create a mission statement – Write down your goals and objectives for the social media marketing campaign. This mission statement should be short, to the point, and contain specific goals. Then, decide on which social networks you’ll focus on. Create profiles or enhance existing ones based on your goals. Make sure to use high-quality images and follow recommended dimensions. Ultimately, social media marketing is about integrating something new into your brand and marketing strategy.
