Social Media Advertising Services
With the help of social media, you can find out what works for your competitors. If you have a similar product or service, analyzing what works for your competitors will help you stand out from the crowd. You must know your audience and buyer personas, create a social media strategy, set KPIs, schedule posts, and monitor your competitors’ campaigns. It is not enough to just use the latest trends in social media marketing. You need to target your underserved customers.
For example, a Chevrolet ad was a viral sensation. A general motors ad quickly migrated to Twitter and Facebook, where viewers were encouraged to change their profile pictures to purple. General Motors donated $1 for each purple profile picture. This campaign was a hit, resulting in over 1.3 million Facebook likes and over seven million Twitter followers. Overall, the campaign raised $2 million for the American Cancer Society. The Chevrolet ad garnered five times as many likes and appeared 45 million times in news feeds.
As a brand, you should also use social media to gain credibility. A business without social media accounts has a similar effect to a brick-and-mortar establishment without a face. Not only does an empty account not establish trust with customers, but it also makes users question the business’ operations. Nowadays, most buyers do their research on the internet and social media has become an integral part of it. Therefore, it’s important to take advantage of this.
Using social media to market your business is a fantastic way to create a community around your brand. The benefits are many, and the biggest is that it boosts brand awareness and establishes you as an authority in your field. In addition, it allows you to establish your company as someone who people want to interact with, which will ultimately lead to customers. If you can make it as pleasant as possible to interact with your brand, social media marketing can have a significant impact on your sales.
When implementing social media marketing for your business, be sure to use relevant content and respond to comments quickly. Social media allows you to project your brand image on many different platforms, and it’s the perfect place for your brand to gain insight. With over 3.5 billion people using social media, it’s important that you harness this platform to the fullest. It is transforming e-commerce, and no company can afford to ignore the power of social media.