How to Use Social Media For Marketing Campaigns
With the help of social media marketing, organizations and brands can reach potential customers in an instant. In the recent “bend gate” controversy, a video aired in San Francisco that portrayed an animal with a weakened case and a message of hope created a stir. While Apple defended its product, it also took the time to address customer concerns. The campaign resulted in over 12,000 people donating time and talents to the cause, including many children. As a result, the Make-a-Wish Foundation increased donations to its organization by 26 percent. A similar campaign was conducted by Chevrolet and the American Cancer Society, Purple Your Profile, to raise money for cancer research.
Unlike traditional advertising, social media is not set-in-stone science. People scroll past an ad promoting melting chocolate ice cream and may not even notice it’s there. But that doesn’t mean that social media can’t be a valuable part of a buyer’s decision-making process. Instead, it is a powerful tool for boosting brand awareness and building consumer trust. Here are some tips to use social media for marketing:
As a business owner, it is important to stay away from the trap of being too salesy. The key is to present your brand as a unique and valuable resource for potential customers. For example, sponsored content in timelines, video ads with CTAs, and shoppable posts are just a few examples of social media marketing techniques that can increase your sales. Make sure to follow these guidelines to maximize your marketing success. The benefits of social media marketing will far outweigh the costs.
As with any marketing strategy, you need to focus on the right message at the right time. Social media marketing is different from traditional marketing channels in that the consumer takes greater control over what they say. Most marketing channels give marketers more control over the messages they share, but not in social media. Once a consumer is interacting with a brand in social media, they are more likely to discuss it with their friends and family. That is why it is important to find your target audience and post relevant content at the right time.
Once you have determined your target audience, it is time to choose the best social media platform for them to reach their potential customers. Use tools that allow you to target your audience by interests, demographics, and behaviors. You’ll be surprised at how much potential your social media marketing efforts have! After all, you’ll have a long list of potential customers. However, you need to make sure that your marketing efforts are not wasting your time and money by following others.
Publishing to social media sites is as easy as sharing a blog post, image, or video. This is similar to posting to your own Facebook profile. But there’s a lot more to social media than posting a link to your website. Creating an audience strategy requires some planning ahead and great content. The timing and frequency must be right. For instance, you can start a Facebook page and share it with links to relevant pages of your audience.
Social media metrics can help you increase your social following, increase your overall engagement, and boost your conversion rates. The goals of new social media profiles are to grow their audiences and build trust. An established social media page should focus on nurturing and retaining its audience. By using these tools, you’ll see results much faster than if you only post once and forget about it. So, if you’re interested in maximizing your online presence, start implementing social media marketing today.
While traditional business advice has taught us not to get involved in politics and strongly-held opinions, today, 70% of consumers believe that brands should take a stand on social issues. A recent example of this is Starbucks’ “#WhatsYourName” UK campaign, inspired by stories about transgender customers. This campaign features transgender James being asked his name by a Starbucks barista. After all, he was one of the first to make use of social media as a marketing tool.
Social media metrics can get confusing. To understand which metrics are most useful to your business, you need to first define your target audience and set goals. You can create personas based on age, location, language, average income, interests, and spending power. Then, track your campaign using these metrics to ensure you’re reaching your audience in an effective way. A social media campaign should be focused on your target audience and their specific demographic.
